| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012 | | | | PROBLEMS OF THEORY AND PRACTICE OF ENTREPRENEURSHIP | | | Suslova Yu. Yu.
Chair of Economics and Planning, Krasnoyarsk State Institute of Trade and Economy, PhD (Economics), Professor
Zhigalin S. P.
PhD student, Chair of Trade and Marketing, Institute of Trade and Economy, Siberian Federal University (Krasnoyarsk)
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| | | The article discusses the types of market potential and the factors affecting entrepreneurial structures and the capacity of the consumer market. The article describes special way of calculation of the aggregate capacity of the consumer market that allows for the analysis of qualitative and quantitative factors determining it; this gives a possibility to evaluate market infrastructure of entrepreneurial structures with the use of the functional approach | | Key words: market potential, entrepreneurial activity, capacity of the consumer market, factors affecting the capacity of the consumer market, market infrastructure | | Pages: 182 - 186 |
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