| | PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Yakhneeva I. V. Assistant professor, Chair of Marketing and Logistics, Samara State Economic University, PhD (Economics)
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| The article discusses the elasticity of prestation system based on parameters of flexibility, speed, and coordination. The author distinguishes criteria for evaluation with regards to the prestation system, and discusses the practice of Russian of foreign companies in management of prestation chains in the context of risk and indeterminacy | Key words: elasticity of prestation system, reliability of prestation system, risk factor, risk management, management of prestation chains | Pages: 231 - 234 |
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