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PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012
PROBLEMS OF MARKETING. LOGISTICS
Yuldasheva O. U.
Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor;
Yudin O. I.
PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances
Prokoptsov V. E.
PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances

Marketing strategies of business modeling (Russia, St. Petersburg)
The article offers a marketing approach to the development of business-models in entrepreneurship; the core of this method consists in the introduction of the consumer value model into the structure of the business-model. The authors describe methodological aspects of business-modeling and classify business-models on the market of consumer goods
Key words: business-model, consumer value, marketing strategies, chain of value
Pages: 235 - 238



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