| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Egorov V. F.
Chair of External Economic Activity and Trade, St. Petersburg State University of Trade and Economy, PhD (Economics), Professor
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| | | The authors discusses the notions of “strategic marketing” and “strategic planning” as applied to the activities of a trade enterprise, and formulates the major criteria to the choice of its strategy | | Key words: trade enterprise, strategy, strategic marketing, strategic planning | | Pages: 238 - 239 |
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