Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
About the Editor-in-chief
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012
PROBLEMS OF MARKETING. LOGISTICS
Monakhov O. N.
PhD student, Chair of Marketing, St. Petersburg State University of Service and Economy

Companies with strong brands: Impact of capital and brand assets upon the efficacy of investment (Russia, St. Petersburg)
The article describes the notion of a “strong brand” and the impact produced the brand capital upon the cost of the company and efficacy of its investments. The author emphasizes advantages from investment into companies with a strong brand
Key words: brand, cost of brand, brand capital, investment portfolio
Pages: 245 - 247



Литература
1. Багиев Г.Л., Тарасевич В.М. Маркетинг: Учебник для вузов. — 3-е изд. — СПб.: Питер, 2010 — 576 с.
2. Aaker, David A. Managing Brand Equity. — 5-е изд. — New York.: The Free Press, 2009 — 458 с.
3. Домнин В. Н. Брендинг: новые технологии в России. — 2-е изд. — СПб: Питер, 2007. — 381 с.
4. Швагер Д. Технический анализ. Полный курс — 3-е изд. — М.: Альпина Паблишер, 2011. — 804 с.
5. Millward Brown «Stronger Brands Recover From Recession Faster» — http://www.millwardbrown.com/global/news/pressreleases/PressReleaseDetails/09-09-21/Millward_Brown_Shows_Stronger_Brands_Recover_From_Recession_Faster.aspx — дата обращения к ресурсу 22.10.2012

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2024