| | PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Monakhov O. N. PhD student, Chair of Marketing, St. Petersburg State University of Service and Economy
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| The article describes the notion of a “strong brand” and the impact produced the brand capital upon the cost of the company and efficacy of its investments. The author emphasizes advantages from investment into companies with a strong brand | Key words: brand, cost of brand, brand capital, investment portfolio | Pages: 245 - 247 |
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