|PROBLEMS OF MODERN ECONOMICS, N 2 (46), 2013|
|PROBLEMS OF MARKETING. LOGISTICS|
|Reznik G. A.|
Head of the Chair of Marketing and Economic Theory, Penza State University of Architecture and Construction, PhD (Economics), Professor.
Yashina O. V.
Senior lecturer, Chair of Marketing and Economic Theory, Penza State University of Architecture and Construction
|The article presents a comparative analysis of various approaches to the notions of “client,” “client orientation,” “consumer,” and describes the difference in the understanding of “client orientation” within the frames of strategic management from the analogous notion used in the classical market activity. The authors formulate a new hypothesis within the development of the classical marketing conception, i.e. transition to the level of client-oriented strategic management within the frames of corporate management|
|Key words: client-oriented approach, client, consumer, strategies, corporation, marketing|
| Pages: 171 - 175|