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PROBLEMS OF MODERN ECONOMICS, N 2 (46), 2013
PROBLEMS OF MARKETING. LOGISTICS
Nikiforova G. Yu.
Assistant Professor, Chair of Economics and Management, A.S. Pushkin Leningrad State University (Kingisepp branch), PhD (Economics)
Mazurenko A. V.
PhD student, Chair of Marketing, St. Petersburg State University of Economics

Branding and public diplomacy as factors of sustainable development of territories in the context of globalization (Russia, St. Petersburg)
The article discusses formation and development of territorial brands in the context of globalization. The authors stress the need of new instruments of territorial branding for the purses of the territories’ sustainable development, e.g. public diplomacy as a social power significant for the perception of specific places by various Internet communities, or social networks
Key words: territorial branding, public diplomacy
Pages: 187 - 189



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