| | PROBLEMS OF MODERN ECONOMICS, N 2 (46), 2013 | | PROBLEMS OF MARKETING. LOGISTICS | | Nikiforova G. Yu. Assistant Professor, Chair of Economics and Management, A.S. Pushkin Leningrad State University (Kingisepp branch), PhD (Economics) Mazurenko A. V. PhD student, Chair of Marketing, St. Petersburg State University of Economics
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| The article discusses formation and development of territorial brands in the context of globalization. The authors stress the need of new instruments of territorial branding for the purses of the territories’ sustainable development, e.g. public diplomacy as a social power significant for the perception of specific places by various Internet communities, or social networks | Key words: territorial branding, public diplomacy | Pages: 187 - 189 |
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