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PROBLEMS OF MODERN ECONOMICS, N 3 (47), 2013
PROBLEMS OF MARKETING. LOGISTICS
Dan'ko Tamara Petrovna
Chair of Marketing, G.V. Plekhanov Russian Economic University (Moscow), PhD (Economics), Professor, honored scientist of the Russian Federation
Kitova Olga Victorovna
Chair of Information Technologies, G.V. Plekhanov Russian Economic University (Moscow), PhD (Physics, Mathematics), PhD (Economics), Professor

Issues in development of the digital marketing (Russia, Moscow)
The article focuses on the present-day development of digital marketing and integrated marketing information systems in Russian and abroad. The authors distinguish the major trends in this development, methods and tools of the digital marketing, and support of marketing decisions with the use of informational and communication technologies and systems
Key words: digital marketing, Internet-marketing, marketing in social media, integrated marketing information system
Pages: 261 - 265



Литература
1. Маркетинг взаимодействия: учебник для ВУЗов / Г.Л. Багиев. - СПб.: Астерион, 2011. - 768 с
2. Китова О.В. Управление эффективностью маркетинга: методология и проектное моделирование. - М.: ИНФРА-М, 2009. - 328 с.
3. Мешков А.А. Мусатова Ж.Б. Интернет-маркетинг: Учебное пособие. - М.: Изд-во РЭА им. Г. В. Плеханова, 2006. - 84 с.
4. Электронный маркетинг: учеб. пособие / Т.П. Данько, Н.Б. Завьялова, О.В. Китова, О.В. Сагинова, И.И. Скоробогатых и др. - М.: ИНФРА-М, 2003 - 360 с.

Article in russian

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