| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (48), 2013 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Davydova M. K.
PhD student, Chair of Commerce and Logistics, St. Petersburg State Economic University
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| | | The article focuses on the specific features of distributional logistics of enterprises in hotel business, conditioned by the specificities of the object managed, i.e. the flow of guests. The author describes competencies of various services that perform the function of distribution, including sales services, reception services, transportation services, marketing services. The article discusses perspectives for re-structuration of the distributional logistics in connection with the transition to key processes management | | Key words: distributional logistics, enterprises of hotel business, means of placement, flow of guests, trade representative, trade personnel, global distributional networks | | Pages: 244 - 246 |
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