| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (49), 2014 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Shubaeva V. G.
Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
Kanjuka Yu. G.
PhD student, Chair of Marketing, St. Petersburg State Economic University
| |
| | | The article focuses on the formation of the marketing potential in the new markets from the perspective of the cognitive approach, analyzes factors that produce their impact upon the marketing potential, and describes the relation between the values of a company and consumer expectations, as well as the role and significance of education in the new markets | | Key words: marketing potential, cognitive approach, the image of value, consumer expectations | | Pages: 144 - 149 |
|
| |
|
|
|
