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PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014
FINANCE AND CREDIT SYSTEM: BUDGET, CURRENCY AND CREDIT REGULATION OF ECONOMY, INVESTMENT RESOURCES
Kazansky Alexander V.
Chair of credit theory and financial management, Department of Economics, St. Petersburg State University, PhD (Economics)

VIP-management in a credit organization: evaluation of efficacy (Russia, St. Petersburg)
The article discusses VIP-management as a key direction in the activity of a credit organization. Mechanism of interaction with VIP clients should include the analysis of its efficacy as well as of the motivation of personal managers. The efficacy of their activity is measured both on the basis of individual indices and through the integral evaluation; the former include the effect gained from credit resources placement, attraction of monetary leftovers to call deposits, rendering of commission services. The author considers VIP-banking as a most important element of strategic partnership between the bank and the client, both individual and corporate
Key words: VIP-management, personal manager, payment effect, average daily leftovers, credit placement, diversification of credit portfolio, motivation, commission services, optimization of financial flows, financial management, strategic partnership
Pages: 184 - 187



Литература
1. Sheila Mello, Wayne Mackey, Ronald Lasser, Richard Tait. Value Innovation Portfolio (VIP) Management // Product Development Consulting Inc, Boston, 2011.
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3. Положение ЦБ РФ № 2005 от 29.03.2004 (в ред. от 27.09.2006) «Об обязательных резервах кредитных организаций».
4. Инструкция ЦБ РФ №139-И от 03.12.2012 «Об обязательных нормативах банков».
5. Бригхем Ю., Гапенски Л. Финансовый менеджмент: полный курс. В 2-х т. Т.1. — СПб.: Экономическая школа, 1997. — С. IX.
6. Гольм Е.Н. Деятельность персональных менеджеров в стоимостном выражении // Банковские услуги. — 2003. — № 6–7. — С. 19.

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