| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Bagiev G. L.
Head of the Chair of Marketing, St. Petersburg State Economic University, PhD (Economics), Professor, Honored Scientist of the Russian Federation, Professor Emeritus, St. Petersburg State Forestry University
Dligach A. A.
Director General, Managerial partner of Advanter Group companies, Assistant professor, Department of International Economics, T. Shevchenko Kiev National University, PhD (Economics)
Meffert H.
Honorary Director, Institute of Marketing, Westfдlische Wilhelms-Universitдt (Mьnster, Germany), Professor Emeritus of St. Petersburg State Economic University and a number of European Universities, PhD (Economics), Professor
Fritz W.
Director, Institute of Marketing, Technological University (Braunschweig, Germany), Honorary Professor, University of Wien (Austria), PhD (Technology), Professor
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| | | The article discusses the process of diversification of marketing functions in the course of evolution of marketing concepts, changes in the character of economic interaction among the subjects of the market, as well as consumer perceived values in the context of formation of spatial and systemic economy. The authors emphasize the importance of foresight technologies in marketing | | Key words: marketing of interaction, the concept of marketing of spatial interaction, evolution of marketing concepts, diversification of marketing functions, foresight of marketing technologies, systemic economy, consumer perceived value | | Pages: 205 - 209 |
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