| | PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014 | | PROBLEMS OF MARKETING. LOGISTICS | | Orekhov D. B. Doctoral student, Chair of Marketing, St. Petersburg State Economic University, PhD (Economics) Shubaeva V. G. Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
| |
| The article focuses on the development of the market for trade real estate and new business formats characteristic to this market. The author distinguish trade centers as the key format of trade objects, describe their major types, and offer an algorithm of formation in respect to the concept of trade real estate from the perspective of holistic approach | Key words: formats of trade real estate, business-model, consumer value, value approach | Pages: 218 - 223 |
|
| |
|
|
|