| | PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014 | | PROBLEMS OF MARKETING. LOGISTICS | | Potepkin M. S. PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances Firsanova O. V. Professor, Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
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| The article discusses the efficacy of marketing measures aiming at the formation of consumer attitudes to the company, focusing on the index of elasticity of consumer reaction, and consumer loyalty as its particular case | Key words: marketing, consumer attitudes, loyalty, socially responsible company, elasticity of consumer reaction | Pages: 225 - 228 |
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