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PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014
PROBLEMS OF MARKETING. LOGISTICS
Plotkin B. K.
Professor, Chair of Marketing, St. Petersburg State University of Economy and Finances PhD (Economics), Professor

Material value of economic information in the productive and commercial activity of an enterprise (Russia, St. Petersburg)
The author argues that information used in the productive and commercial activity of an enterprise possesses material value. The informational resource of an enterprise presupposes comprehensive, reliable and up-to-date information; information and production may be seen as objective equivalents. The article describes regressive correlations between the volume of information and production, and suggests a number of ways to increase the efficacy of production and commerce based on a more comprehensive use of the enterprises’ informational resource
Key words: material value of information, informational resource of an enterprise, production equivalent of information, regressive correlations between the volume of information and production
Pages: 233 - 237



Литература
1. Корпоративная логистика / Под ред. В.И. Сергеева. — М.: ИНФРА-М, 2010. — 976 с.
2. Плоткин Б.К. Научно-практические вопросы логистики и управления цепями поставок. — СПб.: Изд-во СПбГУЭФ, 2012. — 79 с.
3. Плоткин Б.К., Гогин Д.Ю. Особенности принятия управленческих решений в производственно-коммерческой деятельно­сти: «правило диктатора» // Проблемы современной экономики. — 2011. — № 4. — С. 106–109.
4. Плоткин Б.К., Гогин Д.Ю. Предпринимательский функционал логистики. — СПб.: Изд-во СПбГЭУ, 2014. — 325 с.

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