| | PROBLEMS OF MODERN ECONOMICS, N 4 (52), 2014 | | PROBLEMS OF THEORY AND PRACTICE OF ENTREPRENEURSHIP | | Kizyan N. G. associate professor of Department of Management and Planning of socio-economic processes at St. Petersburg state University, candidate of economic Sciences Melyakova E. V. associate professor of Management and Planning of socio-economic processes at St. Petersburg state University, candidate of economic Sciences
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| The article describes the aspects of the management of organizational culture enterprises in small and medium business. It proves the role of organizational culture as factor of increase of competitiveness of the enterprise. It identifies the basic principles and methods of managing organizational culture in small enterprises, proposes the main directions of improving the management of organizational culture conducive to the survival and development of small enterprises in conditions of global economic crisis | Key words: organizational culture, sustainable development, anti-crisis management | Pages: 153 - 155 |
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