Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
About the Editor-in-chief
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 4 (52), 2014
PROBLEMS OF MARKETING. LOGISTICS
Navrotskaya T. G.
St. Petersburg. Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Northwest Institute of Management, Associate Professor of the Department of General Management and Logistics, PhD (Economics)
Kozlovsky A. V.
St. Petersburg. Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Northwest Institute of Management, Department of General Management and Logistics

The value of market research in increasing the competitive advantages of organizations of the goods and services market (Russia, Saint-Petersburg)
The article points to the role and importance of market research to identify key market trends with the aim of enhancing the competitive advantages of organizations on the market of goods and services. It identifies their place in the market-research system of the firm. It provides the characteristic of basic elements of market research. The model of market research and tools to collect information about the development of the market of goods and services are provided
Key words: market, market research, competitive advantages, marketing, the marketing mix
Pages: 177 - 180



Литература
1. Федеральный закон «О защите конкуренции». — М.: Изд-во «Омега-Л», 2012. — 74 с.
2. Котлер Ф., Дипак К. Джайн, Сувит Мэйсинси. Маневры маркетинга. Современные подходы к прибыли, росту и обновлению / Пер. с англ. — М.: ЗАО «Олимп-Бизнес», 2003. — 224 с.
3. Основы маркетинга / И.И. Пичурин. — М: Юнити-дана, 2012. — 383 с.
4. Завьялов Л., Демидов Д. Формула успеха. Маркетинг: сто вопросов — сто ответов, как действовать на внешнем рынке. — М., 2004. — 416 с.
5. Основы маркетинга / Ф.Котлер и др.; пер. с англ. А.В. Назаренко. — 5-е европ. изд. — М.: Вильямс, 2012 — 751 с.
6. Зыбин О.С. Факторы, определяющие поведение покупателей на потребительском рынке. — СПб.: Изд-во СПбТЭИ, 2001.
7. Ламбен Жан-Жак. Стратегический маркетинг. — СПб., 2006. — 589 с.
8. Основы маркетинга: учеб. пособие / Л.В. Кузнецова. — М.: Вузовкий учебник, 2013 — 138 с.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2025