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PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015
PROBLEMS OF MARKETING. LOGISTICS
Ukhova A. I.
PhD student, Chair of Marketing Communications, Institute of Economics, Trade and Technology, South Urals State University (National research University) (Chelyabinsk)

Evaluation of consumer behavior on the primary real estate market
(Russia, Chelyabinsk)
The article emphasized the importance of research focused on consumer behavior on the Russian primary real estate market and offers a methodology for the study of consumers’ decision making based on the marketing research of various factors that impact this process (major parameters of the real estate object, sources of information, etc.). The model described was tested in relation to the primary real estate market in Chelyabinsk
Key words: real estate market, marketing research, consumer behavior, motivators, motivators of consumer behavior
Pages: 170 - 175



Литература
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2. Аналитическая и статистическая информация / Федеральная служба государственной регистрации, кадастра и картографии, 2014. – Режим доступа: https://rosreestr.ru
3. Нэреш К. Малхотра Маркетинговые исследования с помощью SPSS. Практическое руководство. – М.: Изд. дом «Вильямс», 2006. – 1200 с.
4. Формулы расчета объема выборки [Электронный ресурс]. – Режим доступа: http://www.m-economy.ru/articles_pdf/art_template.pdf
5. Стерник Г.М., Стерник С.Г. Анализ рынка недвижимости для профессионалов. – М.: ЗАО «Изд-во «Экономика», 2009. – 606 с.
6. Моосмюллер Г., Ребик Н.Н. Маркетинговые исследования с SPSS: Учебное пособие. – М.: ИНФРА-М, 2009. – 160 с.

Article in russian

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