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PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015
PROBLEMS OF MARKETING. LOGISTICS
Krasil’nikova A. B.
Assistant Professor, Chair of Marketing, St. Petersburg State Economic University, PhD (Economics)

Developing of neuro-marketing conception (Russia, St. Petersburg)
The article describes the genesis of the neuro-marketing conception, discusses its methods and tools, and presents research by a number of scholars working in this area. The author analyzes the major developments in the sphere of neuro-marketing, and focuses on the problems of neuro-marketing implementation in Russia
Key words: neuro-marketing, neuro-marketing research, marketing neuro-scanning technologies, neuro-visualization
Pages: 179 - 181



Литература
1. Берд К. Неосознанный брендинг // Компьютерра. – 2006. – № 46, с. 38–39.
2. Линдстром М. Buyology: увлекательное путешествие в мозг современного потребителя (пер. с англ. Фалюк Е.). М.: Альпина Бизнес Букс, 2012. – 240 с.
3. Маркетинг: большой толковый словарь. – М.: Омега-Л. Под ред. А. П. Панкрухина. 2010. – 256 с.
4. Чернова М.А., Клепиков О.Е. Демистификация нейромаркетинга, 2010. Электронный ресурс, режим доступа: http://www.sostav.ru, (дата обращения 15.11.2014).
5. Чернова М.А., Клепиков О.Е. Нейромаркетинг: к вопросу об этической составляющей // Национальный психологический журнал. – 2012. – № 1 (7), с. 139–142.

Article in russian

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