| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Krasil’nikova A. B.
Assistant Professor, Chair of Marketing, St. Petersburg State Economic University, PhD (Economics)
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| | | The article describes the genesis of the neuro-marketing conception, discusses its methods and tools, and presents research by a number of scholars working in this area. The author analyzes the major developments in the sphere of neuro-marketing, and focuses on the problems of neuro-marketing implementation in Russia | | Key words: neuro-marketing, neuro-marketing research, marketing neuro-scanning technologies, neuro-visualization | | Pages: 179 - 181 |
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