|PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015|
|PROBLEMS OF MARKETING. LOGISTICS|
|Pirogov D. E.|
PhD student, Chair of marketing, St. Petersburg State Economic University, Director for Development, OAO "Power Engineering Mechanic Plant"
|The article presents content-analysis of declarations on the mission and strategies of Russian state companies in the electric power engineering sector. The results of the analysis are presented in the form of fours dimensions of branding. The author distinguishes the most significant values of power engineering companies that are expressed in their declarations, and offers recommendations for further development of their brand identity|
|Key words: content-analysis, branding, state companies, power engineering sector|
| Pages: 182 - 184|