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PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015
PROBLEMS OF MARKETING. LOGISTICS
Mamontov K. V.
PhD student, Chair of Marketing, St. Petersburg State Economic University

Price for commercial use of trademark franchises: to the issue of formation of the complex evaluation model (Russia, St. Petersburg)
The article focuses on one of the understudied area of marketing in the sphere of franchising, i.e. establishment of price for the use of trademark franchises. The author analyzes the critical point in the process of trademark evaluation necessary for price formation, the major approaches to the evaluation of franchise prices accepted in business practice, and emphasizes the advantages of the complex evaluation of prices for trademark franchises
Key words: franchise, price of franchise, trademark, fees for trademark use
Pages: 184 - 186



Литература
1. Багиев Г.Л. Экономика маркетинга. Учебное пособие. – СПб.: Изд-во СПбГУЭФ. 2007. – 151 с.
2. Мамонтов К.В. Формирование и использование франшиз товарных брендов // Проблемы современной экономики. – 2014. – № 4. – С.424–426.
3. Радушинская А.Н., Шарапова О.А. Особенности определения стоимости прав коммерческого использования медиа-брендов // Мир экономики и права. – 2014. – № 7/8. – С.13–26.

Article in russian

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