| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Mamontov K. V.
PhD student, Chair of Marketing, St. Petersburg State Economic University
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| | | The article focuses on one of the understudied area of marketing in the sphere of franchising, i.e. establishment of price for the use of trademark franchises. The author analyzes the critical point in the process of trademark evaluation necessary for price formation, the major approaches to the evaluation of franchise prices accepted in business practice, and emphasizes the advantages of the complex evaluation of prices for trademark franchises | | Key words: franchise, price of franchise, trademark, fees for trademark use | | Pages: 184 - 186 |
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