| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (54), 2015 | | | | ISSUES OF ECONOMIC THEORY. MACROECONOMICS | | | Naumenko T. V.
Chair of the Global Social Processes, Department of Global Processes, M.V. Lomonosov State University, PhD (Philosophy)
Vishnevskaya E. L.
Doctoral student, M.V. Lomonosov Moscow State University, PhD (Philosophy)
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| | | The article discusses consumer choice in the contemporary society, analyzes the issue of subjective and objective usefulness of various types of goods and services purchased, and describes various models of consumer behavior, e.g. Veblen effect, Diderot effect, snob effect, etc. The authors also address the issue of consulting business and make an attempt to classify goods from the point of view of their elasticity in relation to information | | Key words: consumer choice, noisy informational milieu, models of consumer behavior, usefulness, elasticity of goods in relation to information | | Pages: 87 - 90 |
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