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PROBLEMS OF MODERN ECONOMICS, N 2 (54), 2015
PROBLEMS OF MARKETING. LOGISTICS
Krasil’nikova A. B.
Assistant Professor, Chair of Marketing, St. Petersburg State Economic University, PhD (Economics)
Kuz’menkova V. N.
Assistant professor, Chair of Economics and Management, St. Petersburg Trade Union University of Humanities, PhD (Economics)

Developing of marketing in commerce: example of retail trade networks (Russia, St. Petersburg)
The article focuses on the conceptual foundations of marketing, analyzes the degree of scholarly development of marketing in commerce, and describes historical stages of commerce marketing development in Russian and abroad. The authors pay particular attention to the current tendencies in retail trade technologies and stress the use of marketing of relation in them
Key words: marketing in commerce business, trade marketing, retail trade, retail trade networks
Pages: 202 - 205



Литература
1. Брижашева О.В. Маркетинг торговли: учебное пособие. — Ульяновск: УлГТУ, 2007. — 170 с.
2. Дежкина Т.Г., Егорова И.В. Развитие инновационных решений в концепции управления // Проблемы современной экономики. — 2009. — № 2 (30). — С. 38–43.
3. История торгового маркетинга // Новости рекламы. — 2014. — № 11 (100). — С. 6.
4. Марченко В.Н. Разработка комплекса маркетинга розничной торговой сети // Вестник ОГУ. — 2011. — № 13 (132). — С. 349–353.
5. Никишкин В.В., Твердохлебова М.Д. Современные тенденции маркетинга розничных торговых предприятий // Практический маркетинг. — 2012. — Спецвыпуск. — С. 1–11.

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