|PROBLEMS OF MODERN ECONOMICS, N 2 (54), 2015|
|ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES|
|Lin A. A.|
Head of the Chair of Economy and Management, St. Petersburg State Chemistry and Pharmaceutical Academy, PhD (Pharmacology), Professor;
Sokolov B. I.
Professor of the Chair of Credit Theory and Financial Management,
St.Petersburg State University,
Orlov A. S.
Assistant professor, Chair of Economics and Management, St. Petersburg State Chemistry and Pharmaceutical Academy, PhD (Pharmacology)
|The article focuses on advertisement of medicines as a segment of pharmaceutical market and describes its present-day state, trends, and problems of development. The authors compare Russian and European space of medicines advertisement as well as the structure of advertisement market, and show that while the volume of medicines advertisement in Russia is growing fast, Russian medicines are advertised with particular intensity|
|Key words: pharmaceutical market, advertisement of medicines, legal space in advertisement of medicines, structure of the advertisement market of medicines, pharmaceutical advertisers|
| Pages: 311 - 316|