| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (55), 2015 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Firsanova O. V.
Professor, Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
Belostokova V. Yu.
PhD student, Chair Marketing, St. Petersburg State Economic University
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| | | The article addresses the theoretical foundations and the practical applications of the method formulated by Yu. Akao and S. Midzuno; the authors discuss the increase of competitiveness of the forest economy Pskov region and a case of a hardware company in St. Petersburg. The use of the matrix method in marketing allows for a more objective evaluation of a company’s competitiveness and for determining the future directions of its development. The article stresses the universal character of the method discussed due to its adaptability to various object of marketing research | | Key words: competitiveness, matrix method, marketing, method of evaluation of competitiveness, consumer preferences | | Pages: 229 - 233 |
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