| | PROBLEMS OF MODERN ECONOMICS, N 3 (55), 2015 | | PROBLEMS OF MARKETING. LOGISTICS | | Ananjeva M. V. Assistant Professor, Chair of Trade and Marketing, Siberian Federal University, PhD (Economics)
| |
| The article discusses advertisement in innovative economy and the so-called synergy effect, i.e. the mutual amplification of advertisement impact in the consumer’s perception | Key words: advertisement, content, branding, internet, marketing, commercial activity, consumer, synergy effect | Pages: 239 - 242 |
|
| |
|
|
|