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PROBLEMS OF MODERN ECONOMICS, N 1 (57), 2016
PROBLEMS OF MODERNIZATION AND TRANSITION TO INNOVATIVE ECONOMY
Drozdov G. D.
Professor, Chair of Management of Customs and Insurance Services, St. Petersburg State Economic University, PhD (Economics), Professor
Baburin V. A.
Head of the Center for Development of Scholarly and Pedagogical Institutions, International Banking Institute (St. Petersburg), PhD (Economics), Professor, Honored scholar of the Higher Educational System of the Russian Federation

Innovational directions in the process of modernization of communicative technologies(Russia, St. Petersburg)
The article focuses on the technological specificities of the contemporary production of advertisement products based on innovative technologies and with the use of high-technology equipment, as well as non-standard ways of development and presentation of information
Key words: innovations, sphere of services, methodology of innovation definition, communicative technologies
Pages: 26 - 31



Литература
1. Дроздов Г.Д., Бабурин В.А. Инновационная политика государства и ее определяющее воздействие на модернизацию бизнес-процессов // Журнал правовых и экономических исследований. — 2014. — № 2.
2. Дроздов Г.Д., Бабурин В.А. Факторы разработки концепции антикризисного управления предприятием сферы услуг // Проблемы современной экономики. — 2014. — № 3.
3. Дроздов Г.Д., Бабурин В.А.Модернизация сферы сервиса на основе Интернет-технологий // Проблемы современной экономики. — 2011. — № 4.
4. Богачева Н.Л., Тывин Л.Ф. Технологические особенности современного производства рекламного продукта, в кн.: Рекламные технологии маркетинговой деятельности в сфере сервиса: Колл. моног. / Под науч. ред. В.А. Бабурина — СПб.: Изд-во СПбГУСЭ, 2012. — С. 32–47.

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