| | PROBLEMS OF MODERN ECONOMICS, N 2 (58), 2016 | | PROBLEMS OF MARKETING. LOGISTICS | | Lesokhin V. Z. Chair of Technology Systems and Commodity Research, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
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| The article focuses on the efficacy of implementation of several principles of the Federal Law “On the technological regulation,” provides recommendations on how to increase competitiveness through voluntary confirmation of the organization’s conformity with the regulation, and offers a marketing approach that defines the certification scheme with regards to the degree of trust on the part of consumers to the deliverer’s product, and on the part of the deliverer — to the consumer’s solvency | Key words: value, marketing, technological regulation, degree of trust, certification, control and supervision | Pages: 131 - 134 |
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