Article - Problems of Modern Economics

Tselykh T. N.
Doctoral student, Financial University under the Government of the Russian Federation, Senior lecturer of the Chair of Finances, Credit, Accounting and Audit, Omsk State Transport University

Evaluation of concordance of marketing processes in the formation of the territory’s marketing potential and its use in socio-economic forecasting (Russia, Omsk)

The article stresses the importance of evaluation of concordance of the marketing processes in the formation of the regional marketing potential. The author explicates the mutual connections between the level of concordance and the forecasting of the indices of the regional socio-economic development. Evaluation methodology should be included in the process of strategic planning of the regional socio-economic development

Key words: marketing potential of the territory, concordance of marketing processes, socio-economic forecasting

Pages: 107 - 109

Литература
1. Регионы России. Социально-экономические показатели, 2015 г: Р32. Стат. сб. / Росстат. — М., 2015. — 1266 с.
2. Целых Т.Н. Маркетинговый процесс и формирование маркетингового потенциала локальной экономической системы // Вестник Самарского государственного экономического университета. — 2014. — № 3(113). — С. 99–103.
3. Целых Т.Н. Маркетинговый потенциал локальной территории: сущность и формирование // Инновационная экономика и общество. — 2014. — № 4(6). — С. 76–81.
4. Hayek F.V. Die Vermertung des Wissens in der Geseleschaft // Individualismus und Wirtschaftliche Ordnung. 2. Auft. Salzburg. 1976. С. 103.

Article in russian

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