| | PROBLEMS OF MODERN ECONOMICS, N 4 (60), 2016 | | PROBLEMS OF MARKETING. LOGISTICS | | Nikiforova S. V. Professor, Chair of Marketing, St. Petersburg State University of Economics and Finances, PhD (Economics), Professor Aminova A. N. PhD student, Chair of Marketing, St. Petersburg State Economic University
| |
| The article discusses the division of the marketing activity management into two hierarchical levels: “marketing governance” and “marketing management.” The author analyzes this division, offers a new definition of “marketing governance,” and develops its structure, functions, tasks and principles | Key words: marketing system, marketing governance, management of marketing, marketing policy | Pages: 113 - 116 |
|
| |
|
|
|