| | PROBLEMS OF MODERN ECONOMICS, N 4 (60), 2016 | | PROBLEMS OF MARKETING. LOGISTICS | | Khalina E. V. PhD student, Chair of Marketing, St. Petersburg State Economic University
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| The article analyses the major steps in the development of the sustainable development concept in Russian economy and legislature. The author discusses measures necessary for the sustainable development, specifies the notion of the sustainable marketing, and stresses the importance of taking the factor of sustainable development in consideration within the context of the market activity | Key words: sustainable development, Russian legislation, Russian economy, marketing strategies, sustainable marketing | Pages: 116 - 120 |
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