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PROBLEMS OF MODERN ECONOMICS, N 3 (67), 2018
FINANCE AND CREDIT SYSTEM: BUDGET, CURRENCY AND CREDIT REGULATION OF ECONOMY, INVESTMENT RESOURCES
Serov E. R.
Head of economic management and planning of distribution channels, Public joint-stock company “Bank St. Petersburg,” MBA, PhD (Economics)

Managing of the net cost of omni-channel sales in credit organizations
(Russia, St. Petersburg)
The article continues the cycle of publications focusing on the development of the systems of effective management with regards to the activities of credit organization, particularly concerning development and implementation of the models that allow for the net cost management as a response to contemporary market challenges.
Key words: credit organization, net cost of sales, omni-channel sales
Pages: 188 - 192



Литература
1. Серов Е.Р. Оценка эффективности филиальной сети кредитных организаций // Проблемы современной экономики. — 2017. — №1 (61). — С. 106–112
2. Годовой отчёт Сбербанка РФ за 2017 год http://www.sberbank.com/common/img/uploaded/files/pdf/yrep/Sberbank_Annual_Report_2017_RUS.pdf, (дата обращения 11.08.18)
3. Омниканальные продажи: что такое и как настроить с помощью Эквида. Анна Конева, 17.02.17. https://www.ecwid.ru/blog/how-to-make-ecwids-omnichannel-potential-work-for-you.html, (дата обращения 11.08.18)
4. Тинькофф. День стратегии: июнь 2018. https://static.tinkoff.ru/documents/eng/investor-relations/presentations/2018/tinkoff-strategy-day-presentation-7-june-2018.pdf; https://www.tinkoff.ru/eng/investor-relations/results-and-reports/164/821/, (дата обращения 11.08.18)

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