|PROBLEMS OF MODERN ECONOMICS, N 1 (69), 2019|
|ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES|
|Almakuchukov K. M.|
Director, National Historical Museum of Kyrgyzstan (Kyrgyzstan, Bishkek), PhD (Economics), Professor
Kol’tsova A. A.
Senior lecturer, Chair of Economic Theory and Economic Politics, St. Petersburg State University, PhD (Economics)
Starobinskaya N. M.
Assistant Professor, Chair of Branch Economy and Finances, A.I. Herzen Russian State Pedagogical University (St. Petersburg), PhD (Economics)
|The article analyzes private and public goods in the sphere of culture and discusses specificities of management related to the unique nature of cultural goods that, in contrast to material goods, include essentially different elements such as historical and cultural heritage, tradition, beliefs, values, brands and brand marks, ideas, etc. Social marketing and free access of population to national and international cultural goods requires state support|
|Key words: sphere of culture, cultural goods, public goods, private goods, art market|
| Pages: 178 - 181|