Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
Magazine Subscription
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 3 (71), 2019
PROBLEMS OF MARKETING. LOGISTICS
Trushnikova I. O.
Assistant Professor, Chair of Marketing, St. Petersburg State University of Economics, PhD (Economics)

Specificity of demand formation on the pharmaceutical market of the Russian Federation: questions of modelling (Russia, St. Petersburg)
The article focuses on the issue of demand modelling on the pharmaceutical market of the Russian Federation, describes the specific features of this market and analyzes factors impacting the demand. Special attention is paid to demand management as an important component of the business process of marketing management, as well as various methods of demand modelling.
Key words: pharmaceutical market, demand management, factors related to demand, demand modelling, forecast
Pages: 219 - 221



Литература
1. Власов М.П., Шимко П.Д. Моделирование экономических систем и процессов: Учебное пособие. — М.: ИНФРА-М, 2016.
2. Орлова И.В. Экономико-математическое моделирование: Практическое пособие по решению задач. — 2-е изд. — М.: ИНФРА-М, 2014.
3. Просветов Г.И. Математические методы и модели в экономике: задачи и решения: Учебно-методическое пособие. — М.: «Альфа-Пресс», 2016.
4. Трушникова И.О., Юняева М.А. Маркетинговое исследование рынка товаров промышленного назначения. Учебное пособие. — СПб.: Изд-во СПБГУЭФ, 2011.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2020