| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (71), 2019 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Trushnikova I. O.
Assistant Professor, Chair of Marketing, St. Petersburg State University of Economics, PhD (Economics)
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| | | The article focuses on the issue of demand modelling on the pharmaceutical market of the Russian Federation, describes the specific features of this market and analyzes factors impacting the demand. Special attention is paid to demand management as an important component of the business process of marketing management, as well as various methods of demand modelling. | | Key words: pharmaceutical market, demand management, factors related to demand, demand modelling, forecast | | Pages: 219 - 221 |
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