|PROBLEMS OF MODERN ECONOMICS, N 1 (77), 2021|
|ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES|
|Pashkus N. A.|
Chair of Branch Economics and Finances, A.I. Herzen Russian State Pedagogical University (St. Petersburg), PhD (Economics), Professor
Pashkus V. Yu.
Chair of Economic Theory and Economic Politics, St. Petersburg State University (St. Petersburg), PhD (Economics), Professor
Asadulaev A. B.
Assistant professor, St.Petersburg State University,
Ivanova V. P.
MA (Management), St. Petersburg
|The article analyzes the impact of COVID-19 pandemic upon the tourist competitiveness of St. Petersburg. In order to preserve sustainable tourist attractiveness when the pandemic is over, the city should conduct a thorough analysis of factors that make people chose St. Petersburg over other competing tourist centers. The authors use a modified apparatus of the SWOT analysis with the use of matrix assessment methodology. The latter is developed on the basis of modified methodology of analytic hierarchy process and calculation of coefficients of the ultimate substitution of criteria of tourist attractiveness and territorial competitiveness after the pandemic.|
|Key words: market of tourist services, territorial brand, competitiveness, target consumer groups, SWOT-analysis, analytic hierarchy process|
| Pages: 144 - 148|