| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (77), 2021 | | | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | | Khodanovich A. V.
Hospitality manager, Innovative Prevent Age resort “Pervaya Liniya. Health Care Resort”
Vorontsova G. G.
Assistant Professor, Chair of Hotel and Restaurant Business, St. Petersburg State University of Economics, PhD (Pedagogics)
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| | | The article focuses on the connection between the healthy way of life and population’s longevity, describes the essence of Prevent Age product as a promising direction for development of specialized enterprises in hospitality industry, and discusses factors of macro- and micro-environment that facilitate promotion of Prevent Age product on the market of resort and recreation services. | | Key words: healthy way of life, population aging, population decline, resort and recreation services, Prevent Age products, hospitality industry, factors and strategies of product promotion | | Pages: 152 - 155 |
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