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Chaplina A. N.
Institute of Trade and Services, Siberian Federal University (Krasnoyarsk), PhD (Economics), Professor
Maksimenko I. A.
Assistant Professor, Institute of Trade and Services, Siberian Federal University (Krasnoyarsk), PhD (Economics)

New managerial paradigm to attain balance between research and operation for the purposes of gaining competitive advantages (Russia, Krasnoyarsk)
The article discusses a relatively new managerial paradigm based on organizational Уambidexterity,Ф i.e., the capacity of a company to simultaneously conduct research and operational activities. The authors describe the major models of ambidexterity, discuss the major УtrapsФ of such duality in management, and discuss factors that support the idea of ambidexterity as of a strategic approach that facilitates competitive sustainability of companies in the VUCA environment.
Key words: organizational ambidexterity, research activity, operational activity, strategic effects, competitive sustainability
Pages: 64 - 68

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