Article - Problems of Modern Economics

Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Zhurba L. D.
MA student, Chair of Management and Innovations, St. Petersburg State University of Economics
Bebiakina K. D.
MA student, Program “Econometrics,” Technical University of Dortmund (Germany)

Organizational socialization as a factor of effective administration and coordination of the company’s business process (Russia, St. Petersburg)

The article focuses on the essence, significance and the mechanism of formation with regard to organizational socialization of a commercial structure and put forward a hypothesis that management should be viewed as a methodology and a tool in administration and coordination. This approach allows for effective implementation of commercial structures’ activities as well as control over this process and the range of personnel motivation to participate in the development of business process of their enterprise.

Key words: organizational socialization, socialization methods, organization of the business process, administration and coordination of the personnel’s activities, range of personnel motivation, marketing of interaction, expectancy theory

Pages: 69 - 73

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