| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (78), 2021 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Omarov M. M.
Head of the Chair of Technologies and Management, Yaroslav Mudry Novgorod State University (Veliky Novgorod), PhD (Economics), Professor
Afanasjeva E. S.
Senior lecturer, Chair of Technologies and Management, Yaroslav Mudry Novgorod State University (Veliky Novgorod)
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| | | The article discusses the experience of using marketing in business and stresses that instability of the instability of factors surrounding business increases the importance of marketing as science and art, thus requiring analyses and reconsideration of its conceptual foundations, as well as the speed of transformation of the marketing tools with regards of current trends in science and technology. The authors draw attention to the new emerging forms and methods of business communication, when market stakeholders, especially consumers, change the reflection of interaction in view of new technologies’ implementation, diversification of marketing and spatial redistribution of production structure, and thus also of acquiring of produced values. | | Key words: needs, demand, supply, mission and strategies of marketing, competition, marketing information, marketing trends, common sense marketing | | Pages: 110 - 114 |
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