|PROBLEMS OF MODERN ECONOMICS, N 2 (78), 2021|
|PROBLEMS OF MARKETING. LOGISTICS|
|Kudinov I. A.|
Deputy head, Department of Management Technology and Innovations, National Research University ITMO (Information Technologies, Mechanics and Optics), PhD (Economics)
Spesivtseva A. A.
BA, Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University
Blagikh Ivan A.
Assistant Professor, Department of Management Technology and Innovations, National Research University ITMO (Information Technologies, Mechanics and Optics), PhD (Economics), Professor
|The article describes the process of evaluation of production competitiveness with the use of blockchain technologies, and focus on the case of evaluation of competitiveness of passenger car tires. Blockchain technologies present an ideal means of verification of the actual competitiveness of production and programmatic purchases in the context of misleading advertisement and intentional disinformation. The article uses contemporary approaches to evaluation of competitiveness as applied to passenger car tires; results of this evaluation can reveal the economic essence of competitiveness among the producer enterprises. The research was conducted with the use of differentiated, complex and mixed methods. The authors present calculated estimations of competitiveness of passenger car tires for complex climatic conditions present at the Russian market.|
|Key words: blockchain technologies, competitiveness, methods of competitiveness evaluation, production of car tires|
| Pages: 114 - 118|