Article - Problems of Modern Economics

Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Yanenko M. B.
Peter the Great St. Petersburg Polytechnic University, PhD (Economics), Professor
Yanenko M. E.
Executive Director, OOO “MorTech,” PhD (Economics)

Artificial intelligence technologies in business and marketing (Russia, St. Petersburg)

Artificial intelligence technologies (henceforth, AIT) are more and more frequently used for the solution of various economic tasks, in industrial production, educational business, agro-industrial complex and other economic spheres. The authors present the result of AIT application in marketing and evaluation of the changes that are taking place in marketing under the impact of AIT. Over a short period of time AIT enjoyed broad expansion in business processes and in the sphere of marketing. AIT produce an impact upon all elements of the marketing complex including creation of consumer values, organization and management of marketing. The article formulates suggestions related to the application of artificial intelligence in the development of market innovations and new approaches to marketing.

Key words: artificial intelligence, marketing

Pages: 105 - 109

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