Article - Problems of Modern Economics

Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Yanenko M. B.
Peter the Great St. Petersburg Polytechnic University, PhD (Economics), Professor
Yanenko M. E.
Executive Director, OOO “MorTech,” PhD (Economics)

Artificial intelligence technologies in business and marketing (Russia, St. Petersburg)

Artificial intelligence technologies (henceforth, AIT) are more and more frequently used for the solution of various economic tasks, in industrial production, educational business, agro-industrial complex and other economic spheres. The authors present the result of AIT application in marketing and evaluation of the changes that are taking place in marketing under the impact of AIT. Over a short period of time AIT enjoyed broad expansion in business processes and in the sphere of marketing. AIT produce an impact upon all elements of the marketing complex including creation of consumer values, organization and management of marketing. The article formulates suggestions related to the application of artificial intelligence in the development of market innovations and new approaches to marketing.

Key words: artificial intelligence, marketing

Pages: 105 - 109

Список использованных источников:
1. Багиев Г.Л., Яненко М.Б. и Яненко М.Е. 2017. К вопросу формирования и совершенствования цифровой платформы организации и управления маркетинговой деятельностью фирмы: проблемы и задачи // Проблемы современной экономики. — 2017. — №2. — С. 127–132.
2. Ianenko M, Stepanov M, Ianenko M and Iliashenko S 2019 Peculiarities of product policy in the internet of things. International Scientific Conference «Digital Transformation on Manufacturing, Infrastructure and Service» 21–22 November 2018, Saint-Petersburg, Russian Federation, https://iopscience.iop.org/article/10.1088/1757–899X/497/1/012119 DOI https://doi.org/10.1088/1757–899X/497/1/012119.
3. История развития искусственного интеллекта https://www.sas.com/ru_ru/insights/articles/analytics/what-is-artificial-intelligence.html
4. Искусственный интеллект (ИИ) http://www.tadviser.ru/index.php/%D0%9F%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82:%D0%98%D1%81%D0%BA%D1%83%D1%81%D1%81%D1%82%D0%B2%D0%B5%D0%BD%D0%BD%D1%8B%D0%B9_%D0%B8%D0%BD%D1%82%D0%B5%D0%BB%D0%BB%D0%B5%D0%BA%D1%82_(%D0%98%D0%98,_Artificial_intelligence,_AI) (дата обращения 12.04.2021).
5. Artificial intelligence https://www.lexico.com/definition/artificial_intelligence (дата обращения 12.04.2021).
6. Hammond К What is artificial intelligence? https://www.computerworld.com/article/2906336/what-is-artificial-intelligence.html.
7. Definitions of Marketing American Marketing Association. https://www.ama.org/the-definition-of-marketing-what-is-marketing/ 2020
8. Бабурин В.А., Гончарова Н.Л., Рубанова И.М., Яненко М.Е. Маркетинг в сфере сервиса. Учебник для бакалавров по направлению подготовки 100100.62 «Сервис» всех форм обучения. — Санкт-Петербург, 2014.
9. Петров И. 5 технологий искусственного интеллекта, которые изменят бизнес в ближайшем будущем https://www.cnews.ru/articles/2019–11–12_chto_ozhidat_ot_razvitiya_ tehnologij
10. Маркетинг сотворчества и глобальные коммуникации доверия /Под науч. ред. Г.Л. Багиева, О.У. Юлдашевой. — СПб.: Изд. СПбГЭУ, 2020. — 544 с.
11. Jarek, K., Mazurek, G. MARKETING AND ARTIFICIAL INTELLIGENCE CENTRAL EUROPEAN BUSINESS REVIEW Volume 8 | Number 2 | 2019 DOI: 10.18267/j.cebr.213
12. Бабурин В.А., Яненко М.Е. Перспективы развития российского рынка услуг, основанных на знаниях //Технико-технологические проблемы сервиса. — 2013. — №3(25). — С. 85–90.
13. Яненко М.Б., Яненко М.Е. Методология формирования маркетинговых стратегий в условиях внедрения информационных и цифровых технологий / Науч. ред. Г.Л. Багиев. — СПб.: Изд-во СПбГЭУ, 2015. — 226 с.
14. Ianenko M, Ianenko M, Huhlaev D and Martynenko O 2019 Digital transformation of trade: problems and prospects of marketing activities. International Scientific Conference «Digital Transformation on Manufacturing, Infrastructure and Service», 21–22 November 2018, Saint-Petersburg, Russian Federation, https://iopscience.iop.org/article/10.1088/1757–899X/497/1/012118 DOI https://doi.org/10.1088/1757–899X/497/1/012118

Article in russian

Back to the issue content


Copyright © Problems of Modern Economics 2002 - 2023