| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (79), 2021 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Voronkevich A. B.
PhD student, Department of Logistics and Marketing, Financial University under the Government of the Russian Federation (Moscow)
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| | | The article describes the specificity of consumption on any chosen market and distinguishes particular features of the purchasing behavior of a present-day consumer. The author discusses traditional approaches to the promotion of mass consumption commodities, describes possibilities offered by neuromarketing, and offers an algorithm of effective strategies of fast-moving consumer goods promotion on the bases of neuromarketing. Results achieved by the research will allow the top managers of the companies producing fast-moving consumer goods to improve the strategy of product development and its promotion in the changing environment. | | Key words: marketing, digitalization, marketing research, online-purchases, neuromarketing, consumer behavior | | Pages: 109 - 113 |
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