Article - Problems of Modern Economics

Kononov A. Yu.
Assistant Professor, Chair of Tourism and Ecology, Vladivostok State University of Economics and Service, PhD (Economics)
Burnashova M. E.
MA student, Chair of Tourism and Ecology, Vladivostok State University of Economics and Services

Marketing informal systems of the hotel sphere in the post-COVID period
(Russia, Vladivostok)

The article discusses and systematizes factors that form marketing formation systems of the hotel sphere in the post-COVID period. The authors offer criteria to evaluate the efficacy of marketing information system in this sphere.

Key words: tourism, marketing, hotel sphere, marketing information systems, COVID-19

Pages: 113 - 116

Список использованных источников:
1. Economic Impact Reports https://wttc.org/Research/Economic-Impact
2. After-effects of the COVID-19 pandemic: Prospects for medium-term economic damage https://www.imf.org/-/media/Files/Publications/WEO/2021/April/English/ch2.ashx
3. Doran, G.T. There’s a S.M.A.R.T. way to write management’s goals and objectives // Management Review. — 1981. — Vol. 70. — No. 11. — P. 35–36.
4. Paul J. Meyer. Attitude Is Everything: If You Want to Succeed Above and Beyond. — Miami, 2003. — 203 p.
5. Colley R. H. Defining Advertising Goals for Measured Advertising Results. — New York, 1961. — 114 p.

Article in russian

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