| | PROBLEMS OF MODERN ECONOMICS, N 4 (80), 2021 | | ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE | | Briantseva T. A. Assistant Professor, Chair Bookkeeping Accounting and Auditing, V.G. Shukhov Belgorod State University of Technology, PhD (Economics)
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| The article focuses on the existing approaches to the definition of “innovation activity” and “innovation potential” of an enterprise, briefly analyzes innovation activity in Russia, and discusses the essence of the innovation potential, including its structural elements. The author offers a new methodology to evaluate the innovation potential of an economic subject. | Key words: innovation activity, innovation potential, structural elements of the innovation potential, factors of the innovation potential, methodology of evaluation of the innovation potential | Pages: 69 - 73 |
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