| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (81), 2022 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Chernova E. V.
Chair of Hotel and Restaurant Business, St. Petersburg State University of Economics, PhD (Economics), Professor
Kushcheva N. B.
Assistant Professor, Chair of Hotel and Restaurant Business, Department of Services, Tourism and Hospitality, St. Petersburg State University of Economics, PhD (Technology)
Tsai R. D.
Senior lecturer, Chair of Hotel and Restaurant Business, St. Petersburg State University of Economics
Shabalin V. V.
Senior lecturer, Chair of Hotel and Restaurant Business, St. Petersburg State University of Economics
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| | | Coronavirus pandemic produced its impact on all aspects of social life. The article presents results of the research titled “Strategic structural changes in consumer behavioral models with regard to tourist, hotel, and restaurant services in the context of COVID pandemic and during the post-Covid period.” The research was conducted in St. Petersburg, Yaroslavl, Uglich and Ivanovo in 2021–2022, and focused on consumer behavior to analyze the situation from the perspective of immediate participants in the sphere of public catering. Results of the research, based on the analysis of primary and secondary data, distinguish changes in consumer behavior under the influence of political, legislative and economic factors related to COVID-19 pandemic. The authors define factors that impact consumer preferences of public catering clients both during the coronavirus pandemic and for the future, and offer steps to minimize losses by restaurants and cafes. | | Key words: restaurant business, COVID-19, consumer behavior, factors of consumer preference, new trends in public catering, public catering | | Pages: 112 - 116 |
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