| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (82), 2022 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Bagiev G. L.
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Vereteno A. A.
Senior lecturer, Chair of Marketing and Advertisement, F. M. Dostoevsky Omsk State University
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| | | The article discusses the trends in the spatial-system economics, marketing and branding, and analyzes the meaning of brand and branding in the business-communication of the market stake-holders. The authors emphasize the importance of enterprise internal marketing in the context of instability of business environment. | | Key words: trends in economy, marketing, brand, branding of impressions, internal marketing, digitalization | | Pages: 92 - 95 |
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