| | PROBLEMS OF MODERN ECONOMICS, N 2 (82), 2022 | | PROBLEMS OF MARKETING. LOGISTICS | | Bagiev G. L. Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation Yanenko M. B. Peter the Great St. Petersburg Polytechnic University, PhD (Economics), Professor Yanenko M. E. Executive Director, OOO “MorTech,” PhD (Economics)
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| The article focuses on one trend in the digital transformation of economics, namely, formation of the metaverses based on Internet development, mobile technologies, artificial intelligence and the Internet of things. The authors discuss the essence and specific features of this innovative concept, describe perspective in the development of the market for goods and services that are formed within the metaverse realization, analyze the experience accumulated by business with regards to creating and implementation of the metaverse concept. Special attention is given to the terminological and economic essence of metaverses, to the possibilities of forming a marketing concept of metaverses as the basis for metaverse business formations, to the impact produce by the metaverse concept upon some elements of the marketing complex. The authors stress the possibility of using metaverse perspective in search for additional reserves for increasing enterprise competitiveness and formulate recommendations to marketing services with regard to the application of metaverse interaction of business structures. | Key words: innovations, artificial intelligence, marketing, metaverse, metaverse business formations, digital transformation | Pages: 96 - 101 |
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