| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (82), 2022 | | | | SOCIO-ECONOMIC DEVELOPMENT IN FOREIGN COUNTRIES | | | Medynsky S.
Doctoral student, St. Petersburg State University of Economics
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| | | The article focuses on diversification process and commercialization of competences and functions of marketing in the context of digital transformation. The author analyzes commercialization of marketing competences and distinguishes the main trends of cross-industry transformations in EEU countries that stem directly from the nature of structural transformations. The article offers an algorithm to improve the diversification process in the context of the changing trends in the economies of the EEU member countries. | | Key words: marketing functions, marketing competencies, transformation of the contemporary economics, diversification, commercialization, digital catalysts | | Pages: 157 - 160 |
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