Article - Problems of Modern Economics

Pashkus V. Yu.
Chair of Economic Theory and Economic Politics, St. Petersburg State University (St. Petersburg), PhD (Economics), Professor
Pashkus N. A.
Chair of Branch Economics and Finances, A.I. Herzen Russian State Pedagogical University (St. Petersburg), PhD (Economics), Professor
Volkova A. V.
Chair of Political Management, St. Petersburg State University, PhD (Political Science), Professor
Asadulaev A. B.
Assistant professor, St.Petersburg State University,
PhD (Economics)

Competitiveness of the region on the tourist market: risks and opportunities
(Russia, St. Petersburg)

In the context of mass sanction and the global consequences of COVID-19 pandemic, a radically new economic reality emerges, requiring both the new approaches to the regional economic politics and the new ways of making the region competitive. Territories and particular locations start competing for the previously unrequired resources and apply new methods of promotion and positioning themselves not only on the external, but also on the internal markets. The aim of the article is to distinguish new economic conditions called forth by mass sanction and pandemic consequences, as well as to evaluate the impact of these new conditions upon the efficacy of the regional economic politics and the strategies of their promotion and positioning. The novelty of the research consists in the recognition of the mobilization effect of “forced digitalization” in the sphere of the internal tourism.

Key words: tourism, tourist industry, internal tourism, state support of the tourist industry, global competitiveness of the country

Pages: 209 - 214

Статья поступила в редакцию 06.08.2022.

Список использованных источников:
1. Глобальная конкурентоспособность территории в постковидную эпоху (на примере индустрии туризма Санкт-Петербурга) / Н.А. Пашкус, В.Ю. Пашкус, А.Б. Асадулаев, В.П. Иванова // Проблемы современной экономики. — 2021. — № 1. — С. 144–148.
2. Ростуризм запустил 3 новые грантовые программы в туризме — [Электронный документ] — https://xn--90aifddrld7a.xn--p1ai/novosti/news/rosturizm-zapustil-3-novye-grantovye-programmy-v-turizme
3. Сокольников Л. В России обнулили НДС для гостиниц и хостелов. Что это значит для туристов в 2022 году — [Электронный документ] — www.kp.ru/russia/novosti-turizma-v-rossii/nds-obnulili/.
4. Англинов К.А., Данилова С.Н. Новая экономическая политика в сфере внутреннего туризма России: проблемы и решения // Вестник Национальной академии туризма. — 2022. — № 2. — С. 47–50.
5. Pashkus V., Volkova A., Maltseva Y. Problems of Ensuring the Competitiveness of the Region in the Conditions of COVID-19 // SHS Web Of Conferences. The 21st International Scientific Conference Globalization and its Socio-Economic Consequences 2021. С. 08016.
6. Алиаскарова Ж.А. Инструменты экспортноориентированной промышленной политики России // Актуальные проблемы современной экономики: новая реальность: Сборник научных работ молодых исследователей / Под общ.ред. Н.М. Старобинской и Н.А. Пашкус. — СПб.: ООО «НИЦ АРТ» , 2022. — С. 13–20.
7. Pashkus M., Pashkus V., Koltsova A. (2021) Impact of Strong Global Brands of Cultural Institutions on the Effective Development of Regions in the Context of the COVID-19 Pandemic. SHS Web of Conferences, 92, 01039.
8. Volkova A.V., Kulakova, T.A. (2021) Network, procedural and cognitive components of digital public governance implementation designs: European countries experience. Vestnik of Saint Petersburg University. Philosophy and Conflict Studies, 37 (1), 118–135.
9. Medway D., Warnaby G. (2008) Alternative perspectives on marketing and the place brand. European Journal of Marketing, 42(5/6), 641–653
10. Pashkus, V., Pashkus, N. & Pashkus, M. (2018) Strategic Positioning of Territories in the Global Economy: Brand Development in Accordance with the Matrix of Competitiveness of Territories. Globalization and its Socio-Economic Consequences. 18th International Scientific Conference Proceedings. Zilina, Rajecke Teplice, Slovak Republic, 2727–2734.
11. Социально-культурная сфера в новой экономике: от развития образования до арт-рынка. Коллективная монография / Под ред. Н.М. Старобинской. — СПб: КультИнформПресс, 2019. — 164 с.
12. Aliaskarova, Zh., Pashkus, V., Blagikh, I.A. (2020) Proactive Industrial Policy as the Main Strategy for Improving Russia’s Competitiveness in the Context of Global Economic Processes. SHS Web of Conferences, 74, 06002.
13. Fajgelbaum, P.D, Goldberg, P., Kennedy, P.J and Khandelwal, A. (2020) The Return to Protectionism. The Quarterly Journal of Economics, 135 (1), 1–55
14. Torres I. (2012) Branding slums: a community driven strategy for urban inclusion in Rio de Janeiro. Journal of Place Management and Development, 5(3), 198 — 211
15. Kotler, P., Gertner, D. (2002) Country as brand, product, and beyond: a place marketing and brand management perspective. Journal of Brand Management, 9 (4–5), 249–261
16. Foroudi, P., Gupta, S., Kitchen, Ph.J. & Foroudi, M. M. (2016) A framework of place branding, place image, and placereputation: Antecedents and moderators. Qualitative Market Research: An International Journal, 19(2). 241–264.
17. Kavaratzis M., Hatch M.J. (2013) The dynamics of place branding: an identity-based approach to place branding Theory. Marketing Theory, 13(1), 69–86.
18. Braun, E., Kavaratzis, M. and Zenker, S. (2013) My City — My Brand: The Role of Residents in Place Branding. Journal of Place Management and Development, 6 (1), 18–28.
19. Parker, C., Roper S., Medway D. (2015) Back to basics in the marketing of place: The impact of litter upon place attitudes. Journal of Marketing Management, 31(9–10), 1–23.
20. Zhang, H., Wu Y., Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing & Management, 8, 326–336.
21. Pashkus, N.A., Pashkus, V.Y., Altunyan, A.G., Protasov, A.Y. & Maltseva, Y.M. (2019) Cultural City Brands and Global Competitiveness. Revista San Gregorio, 36, 197–209.
22. Kostková M. (2020) Shared accommodation as a globalization trend in tourism. SHS Web of Conferences, 74, 03002.
23. Hollowell, J. C., Rowland Z., Kliestik T., Kliestikova, J. & Dengov V.V. (2019). Customer Loyalty in the Sharing Economy Platforms: How Digital Personal Reputation and Feedback Systems Facilitate Interaction and Trust between Strangers. Journal of Self-Governance and Management Economics, 7(1), 13–18.
24. Баландина Д.М., Алиаскарова Ж.А., Игнатова А.М. Цифровая экономика: особенности развития и поведения потребителей // Известия Международной академии аграрного образования. — 2020. — № 52. — С. 59–63.
25. Hartzmark, S.M., Hirshman, S.D. and Imas, A. (2021) Ownership, Learning, and Beliefs. The Quarterly Journal of Economics, 136(3), 1665–1717
26. Liang A. and Xiaosheng M. (2020) Complementary Information and Learning Traps. The Quarterly Journal of Economics, 135 (1), 389–448.
27. Rodrik, D. (2018). Populism and the economics of globalization. Journal of International Business Policy, 1, 12–33.

Article in russian

Back to the issue content


Copyright © Problems of Modern Economics 2002 - 2024