|PROBLEMS OF MODERN ECONOMICS, N 4 (84), 2022|
|Bagiev G. L.|
Chair of Management and Innovations, St. Petersburg State University of Economics, PhD (Economics), Professor; Honorary Scholar of the Russian Federation
Konopleva M. A.
MA student, Chair of Management and Innovation, St. Petersburg State University of Economics
|The article discusses the content of the innovative strategy in formation and development of attractiveness with regard to the Russian market for jewelry products. Systemic analytical work should be conducted at jewelry enterprises, which should involve not only technology, but business environment, job places, sales markets, distribution channels and marketing politics. Jewelry enterprise top managers should be able to exercise preventive management of the innovative products’ life cycle with the use of this analytic information and foresight technologies.|
|Key words: innovations, jewelry market, jewelry products, innovation’s life cycle|
| Pages: 204 - 205|